Our mission at Cherryland is to provide our members with safe, reliable, and affordable power. However, we increasingly face a growing tension between continuing to invest in system reliability and managing our costs for our members.

We ended 2023 in the red. In response to that, we have frozen hiring and decreased some of our maintenance and tree trimming programs in 2024. But we can’t cut those things forever without negatively impacting our ability to keep your lights on. That’s why we are moving forward with a rate increase proposal that your board will vote on this month.

We are proposing a $4/month increase in our availability charge and a $.004/kWh increase in our energy charge. The average Cherryland member uses 700 kWh per month. If this increase is approved, the average member will see about a 6%, or $6.80, increase in their monthly bill in June.

With increasing cost pressures for wage and benefits, supply chain costs, and interest expense, this rate increase is simply necessary to help us cover our costs.

Labor is our second largest expense behind power supply. We run a really lean ship—we serve the most meters per employee amongst our co-op peer group across the country. But the people we employ are very technical and in high demand and we must keep up with market wages. Attrition is so much more costly than compensating our employees fairly. Your employees work hard and deliver exceptional outcomes and I am committed to keeping them here on your behalf.

While inflation in general has been high the last few years, it has been particularly high for the materials we use. Since 2021, Cherryland’s cost for electric poles has increased by 30%, transformers have increased by 111%, and underground wire has increased by almost 60%. All in all, our supply chain costs have increased by over 40%.

The third major cost driving our rate change is interest expense. In 2024 alone, we will have over $3.7 million in total interest expense, a 38% increase in our borrowing costs over the last three years.

Given all of those numbers, I feel very confident that we have done everything we can to keep our rate increase as modest as possible, at 6% for the average member.

While we will always be driven by providing the best value to you at the most affordable price, I also find it helpful to look at how our rates compare to other utilities. After this rate increase, our members will still be paying less than those of the neighboring investor-owned utility that also serves our region—in fact, they will pay 18% less during summer and 9% less in winter. In addition, we continue to provide some of the highest electric reliability in the state of Michigan, as I shared with you in my column last month. While no one ever wants a rate increase, I hope you can agree that your cooperative continues to provide high-value service at a very competitive price.

Implementing a rate increase is not something we take lightly at Cherryland. As we continue to navigate high utility inflation into the future, we anticipate the need for more frequent rate increases than we’ve had during the low inflationary environment of the last 10 years. We will continue to look for creative ways to save money anywhere we can that do not sacrifice the quality of service we provide to you.

You will find more information regarding this proposed rate change on pages 8 and 9 in this magazine and on our website. We also invite you to join us for a member meeting regarding the proposed change at our office on Tuesday, March 12, at 5:30 p.m.

Video Update March 2024
Cherryland Proposed Rate Change