Electric cooperatives have had energy waste reduction (EWR) measures for decades. We’ve also called them energy-saving programs and energy optimization measures in the past. All three titles mean the same thing—use the product of electricity wisely. It made sense from the 1960s to now. It will make sense in the 2020s and beyond.

I believe it is time to toss out terms like waste, savings, and optimization. I believe it is time to focus on what we have been trying to do all along— reduce carbon. Wasn’t that the goal of the last 10 years of government energy waste reduction mandates in Michigan?

Electric cooperatives no longer have a mandate to sell less of our product. This sunsetting of a state law doesn’t mean we don’t have a responsibility to continue to do the right thing. Where we can do it affordably, sensibly and at a meaningful scale, I believe the right thing is reducing carbon.

So, this is where we are going with our rebate programs at Cherryland while selling our only product at the same time. Our rebates will basically stay very similar to the past. We want to promote electric vehicles, electric heating systems, Energy Star appliances, etc. We have one product to sell and remain honored to be the ones to provide it to you.

What will change behind the scenes is how we measure our success. In cooperation with an outside engineering firm, we have developed methods and procedures to calculate emissions, based on our actual fuel mix. That’s allowed us to create credibly sourced carbon reduction calculations for the rebates we offer. We now have the ability to analyze the emissions reduction impact of every measure we offer a rebate for in order to support future program design in the years ahead.

Why did we hire a contractor to develop this new process? Well, honestly, I would much rather prefer to “steal” it from another utility that was already doing it. We looked around and didn’t find one. It’s not the first time (community solar, two-way outage texting, etc.) and won’t be the last.

Why establish such a system at all? We want to get out ahead of our future. When I read the political “tea leaves,” I see a future market for carbon savings or government mandates for carbon savings (maybe both?). Your cooperative wants to be able to help shape that future when it arrives. We can’t do that if we have not done the trial and error it takes to see what really works. When I talk to a legislator in the future to encourage them to do “Y,” I will be able to tell them all the reasons that “X” doesn’t work.

What if we never get to the world that ever measures carbon? I look forward to that world because it would mean that the universe finally agreed on the effects of carbon on our changing weather. Does anybody think the universe will ever agree? Cherryland staff members are rolling up their sleeves and getting to work rather than sitting idly by and waiting for universal consensus.

This column doesn’t mean I am on one side or the other of a climate change debate. It simply means that I feel my industry is going in a direction. With affordability and reliability in mind, it is my job to set up your cooperative for success with whatever the next generation of legislators throws on my plate. As energy waste reduction walks out the back door and carbon reduction strolls in the front entrance, we are moving forward.