In 1939, the first member of Cherryland Electric Cooperative signed up for service. It didn’t take long before that home was alive with light, appliances and entertainment. The mission of Cherryland was born that year, and it has continued to grow for almost eight decades.

Today, we find ourselves contemplating a new service that could be as life changing as that first light bulb and radio in 1939. Specifically, we are talking about fiber optic broadband. This technology offers super fast speeds for all of a home or business’s daily internet needs. It involves the use of plastic or glass cables that allow for the transfer of data near the speed of light. This is something that standard copper wires used in traditional broadband connections obviously cannot do.

A few months ago, I was approached by a local group who was hopeful that Cherryland might get involved with bringing in this high-speed fiber optic cable to the Grand Traverse region as many cooperatives in the country are doing right now. I politely told them that I didn’t think an investment that is estimated to be $2,200 per household (multiplied by 35,000 meters – holy cow!) was worth the risk.

Cherryland employees have spent my entire 13-plus years at the cooperative working to improve our reliability and maintain affordable rates. Today, our reliability is at an all-time high and our rates are lower than our largest neighboring utility. This was done, in part, after divesting the cooperative of propane, the internet and cellular business ventures from our past. Is it time to spread out into what could be an important venture for our region or is it time sit tight and “do what we do best?”

As we look around the country, other electric cooperatives are seeing success with their fiber ventures. As was the case of electricity after the Great Depression, there is nobody willing to serve the rural areas of the country. This has always been at the core of the cooperative family. Thus, many think it is our “duty” or “obligation” to provide fiber to rural areas. Being a cooperative employee for my entire career, it is hard to disagree. It is also hard to disagree with the financial risk. Thus, I am honestly standing at a fork in the road.

Recently, I was presented with a potential game changer in this dilemma. To meet ever increasing federally-mandated reliability standards, Wolverine Power Cooperative will be installing fiber optic cable to all 16 substations in Cherryland’s service territory in the coming years. Thus, this “magical” speed of light cable will eventually be at our doorstep in every part of our service territory.

Therefore, Wolverine and its member cooperatives are doing a joint feasibility study to see if some sort of partnership or statewide fiber optic project makes sense. This study could take four to six months.

We are not moving at the speed of light by any means. Instead, we are taking a cautious and calculated look into fiber optic broadband. There are many issues to address and questions to answer in the months ahead. The debate about cooperative “obligation” or “duty” can wait until after we take a close look at a potential business plan and feasibility study.