At your cooperative, we serve more than 34,000 meters. Obviously, this is a lot of people to make happy on a daily basis. Just as obvious is the fact that we will never make everyone happy. So, I simply don’t lose sleep over it.

One consistent area that you could say “pokes” the unhappy from time-to-time is this monthly column. Often, it is pointed out to me that my viewpoints are wrong, misguided or slanted to the cooperative’s viewpoint.

Wrong and misguided are matters of opinion worthy of debate. “Slanted” is a term I will not argue because my columns are absolutely slanted to what I think is best for our cooperative. This doesn’t mean that I provide false information. I would not do that. It simply means that when you read my column, you get my experienced opinion on the issue of the month.

As a reader, you can agree, disagree, applaud or toss the proverbial rotten tomato. Reactions of all kinds are truly welcome. They give me a pulse on what our members are thinking.

I honestly enjoy a thoughtful and intelligent debate. I try to be open-minded as much as a person can be with more than 32 years dedicated to the cooperative industry. So, when I get a response that is something more than an anonymous “you suck,” I feel like the column has done its job by creating a conversation.

Members who want more than a back and forth with a stubborn general manager do have options. They can comment on Cherryland’s blog or Facebook page, attend various public meetings held by the cooperative, or attend a quarterly member input session at a board meeting. The email address of every board member is on our website, as well.

Members can also ask us to come to their doorstep or local coffee shop. Board members, cooperative staff and I are always willing to meet with with one, 10 or 100 members at a place and time convenient to the individual or group involved. We are not bound by the Freedom of Information Act or the Open Meetings Act, but we are open to input and communication.

There are times when a member with an opposing viewpoint will go through one of our many options to communicate and still not be satisfied because their position is not seen as fair or favorable to all 34,000 co-op members. Too often, these individuals then point to the cooperative as being isolated, insular, and closed-minded. While never surprising, it is always a bit disappointing.

In these times, I go back to the fact that I will never make everybody happy. Did I create thought? Did I truly listen? Did I create conversation? Did I give the member respect? When I can answer “yes” to each of these questions, I move forward. There will be another issue, another column, another opinion, and another opportunity for discussion next month.

Tony Anderson